Directed Explore AA batteries, rechargeable batteries, chargers, coin button batteries and more from Duracell, the longer-lasting and #1 trusted battery brand. After getting lots of Duracell batteries, at the North Pole Mart, Santa is also seen competing with big guys and angry elves for toys, and eventually getting a lighted sweater as he carts his little ones through the store.While the first spot, directed by Ulf Johansson, runs on broadcast and digital channels, the second one, “Battery Aisle”, runs online and in social. Duracell has released a new commercial inviting you to donate to Children’s Miracle Network hospitals to power imagination of kids throughout the holidays.

And at the heart of it all has been the Duracell … Duracell continues its Christmas campaign in the Their weapons shimmer and sizzle, the halls of the house shudder with fiery explosions, and R2-D2 and C-3PO (the latter voiced by franchise star Anthony Daniels) make a cameo appearance.Ultimately, the action spills out into the snowy backyard, where towering Imperial Walkers loom menacingly in the distance and Star Destroyers and TIE fighters blacken the sky.The visual and audio presentation are especially impressive, as you’d expect, given that Duracell partnered with Disney, Lucasfilm, Industrial Light & Magic and Skywalker Sound to achieve an authentic, exhilarating look and feel.“Everything was very genuine to the Star Wars universe,” Seth Jacobs, Anomaly group creative director, tells Adweek.

They’re hooked on Star Wars. “They did that [imaginative play] themselves. The animated ad video shows Santa dropping off presents at a child's home, followed shortly after by the Duracell Bunny.… Duracell and Wieden+Kennedy New York have teamed up for another holiday iteration of the battery maker’s ‘Trust is Power’ campaign, and this year, Santa is a suburban dad who sees things going wrong at home if he doesn’t get Duracell batteries.. Duracell, like last season, once again imagines a world where chaos ensues without the most trusted battery.

The film is accompanied by a series of radio Christmas carols and social content. The Duracell 2017 Christmas Advert was created by the advertising agency Wieden+Kennedy, New York and it features the song “It’s Beginning to Look a Lot Like Christmas” by Bing Crosby. The Duracell 2017 Christmas Advert was created by the advertising agency Wieden+Kennedy, New York and it features the song “It’s Beginning to Look a Lot Like Christmas” by Bing Crosby. I’ll be his loyal Stormtrooper, of course.” These batteries have been engineered to deliver the power you need for all your household devices.