Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
YouTube cuts videos’ required length to carry mid-roll ads from 10 minutes to eight minutes, helping publishers cut costs and increase revenue.We sat down with Rosenberg to discuss the growth of its advertising business, how it shares data with channels and content creators and the growth of its Roku channel. Capping a breakout year, Roku announced Scott Rosenberg will be promoted from advertising chief to GM of its platform business in January in an executive restructuring. Scott Rosenberg. Scott Berg--View profile View profile badges.
Knowledge Exchange. I’m joined on the call today with Anthony Wood, Roku’s Founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, SVP and GM of our Platform Business, who will be available for Q&A. Roku provides the simplest way to stream entertainment to your TV. A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising. Sign In Sign Up. Roku platform head Scott Rosenberg: OTT’s ROI beats linear TV February 25, 2019 by Max Willens Roku expects its revenues to crack the $1 billion mark in 2019. Previously, Scott was CEO and co-founder of Umami Co, a companion TV mobile application company. Steve Shannon, a 5-year vete… The conversation has been edited and condensed.Follow @Digiday for the latest news, insider access to events and more.Entertainment companies are conducting content audits, forming diversity committees and hiring diversity consultancies.Roku expects its revenues to crack the $1 billion mark in 2019. He holds a master's degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, and an MBA from MIT's Sloan School.Got a confidential news tip? Roku’s Steve Shannon Is Leaving, Scott Rosenberg Taking His Place – Variety He had previous roles at BlackArrow, Replay TV, Analog Devices and Intel. Scott Rosenberg Leading Roku's media business. On your terms. Scott holds a bachelor's degree in Computer Science from Princeton University and was a Fulbright Fellow to Japan. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Scott Rosenberg Leading Roku's media business. As they return to rescue one of their own, the players will have to brave Scott Rosenberg Director Jake Kasdan 7,1 / 10 star Duration 123 m ♢ ×⍟×⍟×⍟×⍟×⍟×⍟ ♢ STREAM ♢ Official ♢ ⇧⦂⇧⦂⇧⦂⇧⦂⇧⦂⇧⦂ All the rankings above 1/10 should be dismissed. Scott Rosenberg joined Roku in 2012 to develop the company’s advertising business. We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxData is a real-time snapshot *Data is delayed at least 15 minutes. In quarterly earnings released Feb. 21, the OTT streaming platform, which has grown from a device manufacturer into an advertising platform and OTT operating system, predicted that two-thirds of its revenue would come from its platform business, in which it sells ads that run inside partner apps, takes a cut of subscriptions people add through its platform, and helps drive subscriber acquisition for those channels.Talks center on agencies committing to spend a percentage of clients' aggregate upfront budgets with a TV network group instead of waiting for individual budgets to be ready.For TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses.By TJ Adeshola, head of U.S. Sports Partnerships at Twitter Live sports are back and sports fans couldn’t be more excited. It’s no surprise that communities across the country are welcoming their teams back with open arms.