These ingredients, if not washed off of the hair with a real cleaning agent, will deposit into the hair strand, resulting in frizz, curls unable to clump, and dry hair, which leads to breakage.When a customer experiences hair loss or scalp problems, the brand shares that, as a customer should do with any cosmetic product, they should stop using the product. "It looks like I took a brush and brushed out all my curls, but I didn't touch them," she says. As a result, Malik turned to more DevaCurl products to try and fix these issues. Guido does not wish to question the people who are suffering from these side effects. She also shares that she used to wash her hair every five days and have a palm-full of hair fall out in the shower; however, she now washes her hair every three days and has over a handful of hair fall out.Guido points out that this issue could result from any line of hair care products if the hair is not correctly being cleansed, clarified, and having the buildup removed, leading to breakage and dandruff, as well as an imbalance of the hair strands.The buildup will follow up to the scalp, which could result in more severe problems, mainly when led to conditioner washing, according to Guido. Guido recommends a person keeping a variety of hair products that he or she can use and to not use only one type of hair product on a permanent basis. Watch Malik's full video on her experience with using DevaCurl products, below.Consumers are coming forth with claims of hair damage, hair loss, and scalp irritation after using the brand's productsMalik alleges that when she used DevaCurl, she would have days where her scalp had felt like it was on fire and itchy. Think Dirty is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. She explains that hair loss relates to collected shedding and loss of density, while hair damage is associated with dehydrated and brittle hair. If hair loss occurs, he or she should contact their healthcare provider. On the app, all of Devacurl’s products scored an eight out of 10 for toxic … She states, “Correlation does not always mean causation.” She prompts the question that if DevaCurl was unsafe, then why are not all customers suffering from the same side effects, such as hair loss and damage? DevaCurl states, “Our products contain IFRA compliant fragrances at safe levels (<1%) which align to global safety standards.” Also, when it comes to an expiration date, DevaCurl claims not to have one.Malik states that she is not claiming that DevaCurl changed their formula, but that there had to be a change somewhere because her hair is not the same as it has been in previous years.Guido starts by asking whether the problem with the DevaCurl customers’ hair and the products is a method problem or an application problem. She also states that hair along the hairline is a different texture.Mero says that in the Facebook group, there are two types of people. PLEASE READ!!!!! In a now viral video, hair blogger Ayesha Malik explained that although she believed in Devacurl’s purity standards in the past, a quick search on an app called Think Dirty revealed its dirty truth. Nevertheless, Guido presents her theory that, with buildup occurring on the scalp or skin, there could potentially be a higher amount of phenoxyethanol than the safe 1%.Through the Think Dirty app, Malik began to realize that she was perhaps giving DevaCurl too much credit for her healthy hair when she was most likely the real reason why her hair looked so amazing when it did. "I didn't know what it was, so I used more DevaCurl, thinking it would fix it, not knowing the problem was DevaCurl all along," she said.Devacurl did not respond to NYLON for additional comment at the time of publishing.Although she alleges that she discontinued her use of DevaCurl items months ago, she concludes the video with a look at her current hair state. "I've spent thousands of hours taking care of the health of my hair, only for it to be stripped away from me like that. Through the Think Dirty app, Malik began to realize that she was perhaps giving DevaCurl too much credit for her healthy hair when she was most likely the real reason why her hair looked so amazing when it did.