Our expectations for the year remain unchanged.”The brand says it has seen “sufficiently encouraging results” in the standalone trials and will now embark on a strategic programme of investment, which will bring these channels together on an integrated platform centred on the Greggs Rewards digital loyalty scheme.The brand is focusing on four core pillars – customer experience, food, supply chain and support teams – in order to create a ‘Next Generation Greggs’. Historically, Greggs’ advertising had been product and offer-led, failing to create consumer affinity with the brand. Greggs plc (LSE: GRG) is the largest bakery chain in the United Kingdom. Pre-tax profit fell 2.2% to £51.9m for the year.Waitrose is turning to storytelling in its latest TV ads starring celebrity chef Heston Blumenthal as it looks to enhance consumers’ understanding about its food and encourage them to share recipes. It is aiming to increase customer loyalty, choice and access to Greggs across multiple channels. It hopes to have 2,500 open in the next year.Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.“Nevertheless, there is some uncertainty in the outlook, particularly given the potential impact of Coronavirus. the challenge ... • embarking on a new loyalty program with the launch of the Greggs Rewards mobile app Read more here at greggs.co.uk It is aiming to increase customer loyalty, choice and access to Greggs across multiple channels. However, despite a strong January, Whiteside said February storms and the coronavirus have led to a “significant slowdown” in sales.Greggs opened 138 new shops in 2019 and closed 41, taking the total to 2,050 shops. The brand is focusing on four core pillars – customer experience, food, supply chain and support teams – in order to create a ‘Next Generation Greggs’.
There are currently 10 in operation.Greggs says its brand awareness is strengthening and credits the ill-fated ‘pasty tax’ introduced in last year’s Budget and the subsequent campaign it led to have the proposal dropped for “thrusting the Greggs brand into the spotlight”.Before you head off for the weekend, catch up all this week’s biggest marketing news from Coca-Cola’s return to advertising to the government’s planned junk food ad ban.The chain will also increase investment in its core food to go stores and warns the strategy will continue to impact like-for-like performance in the short term as it refits 250 stores.Content marketing gurus often focus on glamorous B2C examples, says Catherine Toole of Sticky Content. But what are the tricks to producing high-quality B2B content marketing?While the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.Greggs also plans to extend its presence in a number of new markets it has trialled over the past 12 months including frozen food ranges, coffee shops and motorway services.Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.River’s Alex Marks reflects on the growing trend towards paying for access – renting products rather than owning them – and what effect this will have on digital content in the futureA core group of 28 UK brands, creative agencies and industry bodies have signed up to address gender inequality through the creation of the Unstereotype Alliance UK branch.Greggs is to launch a loyalty scheme this year as it looks to roll out a number of initiatives designed to boost performance and grow the brand beyond the food to go market, as it reveals a fall in like-for-like sales.The plans come as the bakery chain has posted a 4 per cent drop in like for like sales in its final quarter while same store sales for the full year to 29 December fell 2.7 per cent.