We're excited to announce that Affectv is now Hybrid Theory!
These cookies do not store any personal information.Hybrid Theory’s flexible partnership model also represents a timely alternative for a binary digital landscape, bridging in-housing and outsourcing to offer the hands-on collaboration that clients need, and easing the load on marketing teams depleted by pressure on resources.The relaunch of the nine-year-old business comes as the marketing industry faces a perfect storm of challenges, including the ongoing effects of the pandemic crisis, the imminent demise of cookie-based targeting and the widely-reported decline of trust in advertising among advertisers, publishers and audiences.In recognition of the fact that many parts of the industry are in need of reform, Hybrid Theory is working with industry bodies to coordinate efforts to break down silos between vendors, fuel collaboration between suppliers and partners and drive greater transparency in campaign and audience reporting.With a proprietary data pool that provides access to 90% of the online population, as well as a dynamic creative engine to contextualize advertising in real-time, Hybrid Theory has an unmatched record in delivering data advice, hands-on support and independent managed execution. It has won several awards for its work and its unique, user-centric and holistic approach to finding new customers.Hybrid Theory believes the ad-tech sector is well-positioned to guide clients through the inevitable trials of the coming years. Follow their code on GitHub.
Hybrid Theory (previously Affectv) Marketing and Advertising London, UK 2,310 followers Affectv is now Hybrid Theory, a new breed of digital services partner. Award-winning digital service partner Affectv relaunches as Hybrid Theory, a new breed of ad-tech company for a new era of challenges.In addition to its proven strengths in data-driven advertising, the rebranded business, with offices on four continents, answers a call from agencies and brands to bring media-honed data insight to answer the industry’s strategic marketing needs. We are a brand-new breed of # digital services partner created to harness the best combinations of # technology & # talent to power smarter, data-driven # …
We make the complex simple. Founded in 2011, Hybrid Theory has expanded internationally with presence in the UK, the US, Australia, Singapore and Hong Kong.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Hybrid Theory is a new kind of digital services partner, drawing on deep roots in technology and hugely experienced industry talent. We source and ingest it at scale, and use it to create custom and specific audiences, more transparent measurement and extract insights – … It harnesses the best combinations of proprietary data, technology and talent to power smarter, data-driven advertising across the full customer journey. Alongside its award-winning trading team, Hybrid Theory marshals a global team of planners, product specialists and data scientists. Hybrid Theory Global (formerly Affectv) has 14 repositories available. This category only includes cookies that ensures basic functionalities and security features of the website. Hybrid Theory was the first company to receive third-party verification of anti-fraud good practise principles from JICWEBS. We have a new vision for what data can do. In addition to innovations in end-to-end tracking of digital journeys, Hybrid Theory is using its data capabilities to incorporate cookieless tracking, as well as contextual methods to ensure results, as the industry moves away from third-party cookies.Hybrid Theory has offices in London, New York, Boston, Barcelona, Hong Kong, Singapore and Sydney, and the new brand is rolled out globally. The unparalleled reach and insight of the company’s data capability will also see Hybrid Theory expand into a future-facing role of broader strategic problem-solving for brands and agencies.Hybrid Theory is a digital services partner for brands and agencies, offering flexible advice, hands-on support and independently managed programmatic media execution.