The ride-sharing service, launched after the company's two co-founders couldn't get a taxi in Paris during a snowstorm, has come a long way since its rollout a decade ago.Ten years after, with 75 million global customers and three million dedicated drivers in 83 countries, Uber has been a legitimate game-changer in the ride-sharing services market, as getting a ride around town will never be the same again.What's the story behind Uber, and how has it grown from an idea in a Paris snowstorm to claiming 5 billion rides, according to company figures? Here's a brief timeline underscoring its biggest and most noteworthy moments.Uber certainly has experienced its share of controversies, with long-time executives leaving the company as a direct result.First up are the lengthy battles Uber has fought in big urban centers like New York and San Francisco, mainly lining up against big taxi interests who viewed Uber as a major threat.In 2010, San Francisco's Metro Transit Authority delivered a "cease and desist" letter to Uber, charging them with running a taxi service company without proper licensing. Here is how the interaction took place on Twitter, which not only shows the power of social media to connect business partners, it also shows the reliance millennial business owners and prospective employees had in using mobile technologies to break the ice and get down to business.Kalanick - "Looking 4 entrepreneurial product mgr/biz-dev killer 4 a location based service.. pre-launch, BIG equity, big peeps involved-ANY TIPS?? Uber has taken an interesting path in its 10 years in business. Here's a timeline of many, many upheavals that led the $69-billion startup to this crisis point.The incident raises serious questions about how and when ride-hailing companies like Uber can be held liable for damages. In short order, Graves was tapped as the company CEO - and is now a billionaire, although he's no longer running the company.Shortly after Graves was named as CEO, Uber introduced UberX - a ride-sharing service in its purest form, as the company now sought drivers to use their own vehicles to pick people up and drive them around - all under the Uber banner, and operating under Uber's rules of the road.Uber has taken an interesting path in its 10 years in business. March, 2009. In the aftermath, Uber faces pressure WIRED is where tomorrow is realized. "Graves (in response at 5:17 PM on Jan. 5, 2019) "Here's a tip. But what is clear is that this person will have a lot to correct. Uber goes live for the first time in San Francisco, launches at SF AppShow, gives attendees … The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. A Short History of the Many, Many Ways Uber Screwed Up. Kalanick and … Experiencing the common urban woe of not getting a cab in a storm, Travis Kalanick and Garrett Camp soon brainstormed an idea for a new company called UberCab.The name Uber is derived from the German word meaning "above all the rest," a bedrock principle Kalanick and Camp wanted for their fledgling company.With UberCab, the origin of the connectivity portion of the company-client dynamic was introduced - all a rider had to do was open their mobile phone, tap a button, and find an affordable ride in minutes.Within months, Uber dropped the "Cab" portion of its company name, opting to stick with Uber and Uber alone - the company's founders reasoned that Uber really wasn't a taxicab company in the traditional sense, so there was no reason to attach the term "cab" to its name.The company began hiring right away, with one noteworthy story about how Uber found its eventual chief executive officer.