Please try again later. TikToka.com. You’re more likely to think of the complicated dance crazes, silly pranks and cute animal videos that have made the short-form video app social media’s biggest success story.From the mass market to luxury players, fashion retailers are already embracing advertising on TikTok. Share. “That can be very scary for businesses, who obviously want to drive brand awareness. Over the last decade, we’ve been on a journey to not only grow our digital footprint, but also help our fans buy our products at the point of inspiration, when they see something they love,” says Brady Stewart, managing director of Levi’s US direct to consumer.But the platform’s surging popularity – TikTok has been downloaded more than 2 billion times, reports analytics platform Sensor Tower – is making the app big business for brands.TikTok for Business will allow brands to “be creative storytellers and meaningfully engage with the TikTok community”, the company said.As the app put in a blog post announcing the launch of TikTok for Business: “Brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds.”Sports Direct used a Branded Hashtag Challenge to drive hype around the launch of a new Puma football boot. This platform is about playing the long game and building up a brand’s presence and personality, not just driving sales.TikTok looks certain to become an ever-more important pillar of a brand’s marketing efforts – and budgets. Since launch, product views to Levi’s Future Finish pages have more than doubled for every product included in the campaign.There are several advertising formats on TikTok, including: In-Feed ads, which are five-to-60-second videos that appear on the user’s personalised feeds; TopView videos that appear when users open the app; Branded Hashtag Challenges, where businesses can ask the app’s community to create content around a hashtag; and Branded Effects, which allow a brand’s products to be added to a video in 2D or 3D.To be successful on TikTok, brands also have to radically rethink their traditional approach to marketing. Home; Trending; Discover; TikToka.com.
If a serious brand suddenly starts doing challenge videos, it will feel really forced and unnatural.As TikTok launches a new hub for businesses on the platform, Drapers looks at the company’s allure for fashion retail.Industry leaders argue that there are too many loopholes in current anti-slavery… SSSniperWolf Recommended …