Photo courtesy of High End Memorabilia and LiveAuctioneersSprouse suggests collectors begin collecting figures from fandoms that they enjoy if they’re collecting for themselves. cards, board games and more! figures themselves, some collectors avidly collected store displays and packaging items.
Join the official Funko board – a great place to get tips and help,” he said.
Nevertheless, Funko’s mantra remains.
This is more than a toy company, and for the past number of years it has been actively positioning itself as a lifestyle brand, with a portfolio that spans all manner of categories from its vinyl figures, to softlines, bags, purses, wallets and homewares, developed in conjunction with its Loungefly brand.The Peaky Blinders are looking to storm the table top and travel gaming space in …“We are in a broader channel, and that’s allowed us to tap into many different opportunities at retail and through e-commerce. Though they have created all manner of toy formats, by far the most ubiquitous of them all is their range of Pop Vinyl figures.
Be patient and hopeful.” In his five years of collecting, he says the fan community has many good people who will look after those who are a positive force in the community.Autographed by Marvel Comics legend Stan Lee, a Spider-Man Pop!
figure, complete with a model Aston Martin DB5 sold for $450 in March 2019 at High End Memorabilia. vinyl figures, for more than a decade in nearly every collecting genre. “Warner has a good film out with Birds of Prey, but net – we are in a weaker environment in terms of properties for 2020. figure and T-shirt collector, Robinson said new collectors should do their research, never pay more than they can afford, find a good group and use that as their base. I think fortunately we are in the multichannel and with multi-categories.“We grew significantly in EMEA, it was the strongest growing of the regions internationally,” Andy Oddie, Funko’s managing director of EMEA, tells Licensing.biz.
Including autographed pieces. “Understand that you can’t always get what you want.
One of the biggest initiatives for us at the moment is with Primark.“What we are looking to do is create Funko dedicated experiences and experiential retail execution that is interesting to fans, people spend time looking at it, perhaps there is a TV screen in there and some Funko branding in there, which really supports a much more interesting kind of experience for the customer – which is what everyone is looking for right now.“All categories grew and all markets within EMEA – that’s nearly all 116 markets in the EMEA region – grew, and all those sub-markets that look after and feed into them grew,” continues Oddie.It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend.In a move to offer a fully-branded experience, Funko has even launched the line with content created by its in-house team at Funko Animation Studios.“But we do have all of the armoury available to defend from any lack of content, and, by the way, the 2021 IP slate looks awesome.”There aren’t many toy companies, after all, that can lay claim to presence in such a diverse line-up of retailers; and it’s this, diversification, that has just helped Funko’s EMEA operation to one of its better financial years to date.Visitors to this year’s New York Toy Fair were offered a glimpse at that armoury that not only spanned the diversity of its lifestyle portfolio, but also witnesses Funko make a concerted step into the toy space with the launch of Snapsies: a toy line developed for the younger market that features snap and match technology that allows kids to collect a diverse line-up of characters.As the pop culture explosion that Funko found itself at the centre of mid-way through the last decade continues to surge across the UK, it stands to reason that the purveyor of Pop!